Writing Review
AI writing review for press releases and media pitches
Paste a press release or a pitch and Writing Review scores it while you write. It flags issues in newsworthiness, structure, tone and writing, explains each one, and offers a rewrite you can apply in one click.
Three scores
You get a Writing score, a PR score and a Media ready score. Media ready combines the other two, weighted 60% toward PR judgment and 40% toward writing quality. The label next to the score tells you where the draft stands.
| Media ready score | Label |
|---|---|
| 80 and above | Ready to send |
| 60 to 79 | Close, needs a pass |
| 40 to 59 | Real gaps to fix |
| Below 40 | Not ready yet |
What it checks
PR review, press releases and pitches
- Newsworthiness
- Headline or subject line
- Lead paragraph, including a buried lead
- Promotional language
- Structure
- Audience and outlet fit
- Journalist appeal
- AI citability
Writing review
- Spelling
- Grammar and sentence structure
- Clarity and wordiness
- AI writing patterns
- Double spaces
- Repeated punctuation
- Capitalization
- Repeated words
Press releases are also checked for quote quality. Media pitches are also checked for the call to action.
The weighting changes with the content type. For a press release, newsworthiness and the lead paragraph count most. For a pitch, the subject line counts most.
Fix it in place
Each flag comes with an explanation. Where the fix can be written from what is already in your draft, it comes as a suggested rewrite, and the Apply button swaps it into the text. Rewrites use only the facts in your draft. You can ignore a flag for the session or ignore it permanently.
An example flag
Promotional language
world-leading solution to solution used by 400+ retailers
The example is illustrative. The suggested wording comes from your own draft.
Humanize
The Humanize button rewrites a draft to remove common AI writing patterns. It runs from one click, and you can undo it.
Draft statistics
A strip above the draft shows word count, sentence count, average words per sentence, reading time and the number of passive constructions.
Check your next pitch or press release
Writing Review is part of The PR Assistant. Start a free trial and paste in a draft.
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