AI for PR
What to look for in an AI tool for PR
PRSA, the CIPR and the Global Alliance have all published guidance on AI in PR. Here are the questions that guidance suggests you ask before you pick a tool.
October 16, 2026
The blog
PR and AI guides
Practical guides on pitching, press releases, crisis response, and working with AI.
New business
How to pitch a prospective client and win their business
What clients want from a pitch, what goes in a proposal, and what a PRCA survey of 475 agency and client respondents says about pitching.
October 9, 2026
Crisis
How to write a crisis holding statement, with an example
What a holding statement needs, how long it should be, and an example you can adapt, based on published crisis communications guidance.
October 9, 2026
AI for PR
How to use ChatGPT for PR, and what to keep it away from
Where an AI assistant saves time in PR research, writing, and pitching, and the jobs it should never do on its own.
October 9, 2026
Pitching
Why journalists ignore your pitch, and what to change
Relevance, tone, and timing explain most of the silence after you hit send. Here is how to fix each one.
October 9, 2026
Pitching
Three ways to improve your next press pitch
Put the news in the subject line, offer the right assets, and show you read the reporter's work.
October 9, 2026
Pitching
How to write a pitch email, one part at a time
A clear structure for a pitch email, with a template you can adapt for any story.
October 9, 2026
Pitching
Three things to leave out of your next press pitch
Hype language, heavy attachments, and chasing for coverage all lower your odds. Here is what to do in their place.
October 9, 2026
Press releases
What is a press release, and when do you need one?
What a press release is for, the situations that call for one, and the parts every release needs.
October 9, 2026
Students
How to get your first PR internship, with an email you can copy
Where to look for PR internships, what to send, and a short application email you can adapt, with a follow-up plan.
October 9, 2026
Students
A first pitch, annotated: what to fix before you send it
A made-up student pitch, a line-by-line look at what a reporter will skip, and the version that gets read.
October 9, 2026
Workflows
How to set up a client profile so AI drafts sound like the client
Add a client's voice samples, boilerplate, key messages, spokespeople, and language once, and every draft after that is written to match.
September 1, 2026
Writing
The AI editor that catches what gets a pitch deleted
Writing Review scores a pitch or press release the way a journalist would skim it, flags what will get it ignored, and offers a one-click fix.
September 1, 2026
Workflows
From blank page to client-ready pitch, one AI-guided step at a time
A six-step guided workflow takes you from a blank page to a client-ready proposal outline, one question at a time.
September 1, 2026
Crisis
Build a crisis plan before the phone rings
A four-step guided crisis workflow gives you a holding statement, a spokesperson brief, and a response plan before you need them.
September 1, 2026
AI for PR
Does AI mention your client? How to check
AI answer engines cite sources when they answer questions about your industry. Here is how to check whether your client appears in those answers.
September 1, 2026