Run a campaign, develop a new business pitch or prepare a crisis response from start to finish. Give the AI your brief and it builds the strategy, plans and drafts using your client’s messaging and voice. You review, refine and get everything ready to go. Built for agencies, consultants, freelancers and in-house teams.
30 days free. No credit card needed. Cancel any time.
Choose a workflow
Communications campaign
4 steps
Finished pitch · Media relations
Harbor Coffee opens a second shop in Collingwood on 2 December
Hi Alex, Harbor Coffee, a Fitzroy coffee roastery with 22 cafés on its wholesale waiting list, opens its second shop at 88 Peel Street, Collingwood, on Wednesday 2 December.
Writing review
This is ready. Send it.
A sample workflow: the Collingwood shop opening, a Harbor Coffee campaign.
Save hours of PR work.
Start with a campaign, event or month of planned activity. Add your objectives and key details, and get a campaign brief, PR strategy, story angles and channel-by-channel plan. The PR Assistant then turns it into a practical checklist your team can use to manage the work.
New business proposal
6 steps
and 2 more steps
Who's the prospect? Company name, industry, and anything you already know about why they're looking for PR help.
The first question in the New business proposal workflow.
Turn a first meeting into a tailored proposal, with their goals, your strategy and the talking points for the room. You get an assessment of the opportunity, your positioning for them, a strategy outline and pitch talking points with a follow-up plan.
In-house? Use it to get your next plan signed off.
Provide the confirmed facts and get an initial holding statement for immediate media enquiries, followed by a more detailed response as the situation develops. The PR Assistant identifies where legal review may be required and prepares your spokesperson with the tough questions they're likely to face, suggested responses and the key messages they need to deliver.
Holding statement
DRAFTThe opening of our Collingwood shop has moved from 25 November. We will share a new date as soon as it is confirmed.
Short version, for a reporter who needs comment now. A fuller statement follows once more is known.
Spokesperson prep: Maya Patel
Why has the opening moved?
What happens next?
We will confirm a new date. We are grateful for the waiting list.
"What matters most here is..."
A sample holding statement and spokesperson prep for Harbor Coffee.
Start with a client's website or existing materials. The PR Assistant builds their profile, capturing their brand voice, boilerplate, key messages and spokespeople. That information carries through every campaign, pitch, plan and piece of content you create, so the work stays consistent and specific to each client.
Working in-house? Create a profile for your organisation and add your spokespeople.
Harbor Coffee
Profile complete
Spokesperson
Maya Patel, Founder
"We roast to order and buy direct."
A sample client profile for Harbor Coffee.
Writing review scores your pitch or press release the way a busy editor would, then lists what to fix: hype words, claims with no source, quotes with no named speaker, a missing dateline or contact details. Click a flag to see the fix.
Meadowlark, a world-leading, groundbreaking skincare brand, today unveils its game-changing, revolutionary new serum. "We are thrilled to announce a product that will transform the industry," said the founder.
35
Needs a few fixes
Meadowlark launches Clear Dose, a fragrance-free vitamin C serum for sensitive skin
MELBOURNE, 3 March: Melbourne skincare brand Meadowlark today launched Clear Dose, a fragrance-free vitamin C serum made for people whose skin reacts to most vitamin C products. It is available from today at meadowlarkskin.com.au for $64 for a 30 ml bottle, and the first run is 2,000 bottles.
86
This is ready. Send it.
Meadowlark is Australia's largest independent skincare brand and the number one choice for sensitive skin.
Claim with no source. Add the source or the number that proves it, for example who measured it and when.
A sample release for a fictional brand. Both scores come from Writing review runs on this release.
Try Writing reviewShare clients and campaigns with your team. Give any action or outlet an owner, mark the result for each outlet as Covered, No reply yet or Declined, and Today shows what to do next, three things at a time.
See team featuresRunning in Thursday's issue
Next
Send the founder profile pitch
7 Nov · Collingwood shop opening
Today
2 overdue, see Later this week
Press C to add a to-do
Call Priya about the venue by Friday
A sample plan with owners, an outlet marked Covered, and Today for Harbor Coffee.
Save any plan, proposal or press release as a PDF or Word file with your agency’s logo and colour, ready to send. On Studio and Pro, a client’s press release can carry their branding instead.
Campaign plan
Your agency name · page 1 of 2
Harbor Coffee opens a second shop in Collingwood
Your agency · page 1 of 1
Download as
Sample files for Harbor Coffee.
Tools for every kind of public relations work.
Every plan includes every tool and workflow. 30 days free, no credit card needed.
$49 AUD a month
2 active clients or brands, every tool and workflow
$89 AUD a month
Up to 7 active clients or brands, every tool and workflow
$199 AUD a month
Unlimited clients or brands, every tool and workflow
30 days free. No credit card needed. Cancel any time.
A chat tool starts from scratch every time. Here, each brand or client is set up once with their voice, spokespeople and key messages, and every tool uses them. You also get workflows built for PR jobs, a checker that reads like an editor, ready-to-send downloads and a shared space for your team.
Yes. Add your own company as the brand, set up each spokesperson, and use the same workflows to plan, write and get sign-off.
No. Every plan includes a 30-day free trial with no credit card required to start. Cancel any time.
Yes. Create an organization and invite teammates. Everyone signs in with their own login and works from the same clients, chat history, and voice profiles, billed to the organization.
It resets at the start of each month. If you're consistently hitting the cap, upgrading to a higher tier raises it, and the Pro plan has the highest cap at 2,000 requests a month.
Most drafts are close, but treat them as a strong first draft. Review facts, names, and anything sensitive before it goes out, the same as you would for anything a junior team member wrote.
Yes. Manage or cancel your plan anytime from your account menu, no phone call or email required.
Yes. Open More, then Settings. Calm view hides scores, counts and progress bars, so you see only what to do next. You can also reduce motion, make text about 15% bigger, and set quiet hours for the emails we send you. Each choice follows you to any computer you sign in on.