The AI editor that catches what gets a pitch deleted

After the fourth pass on a client's draft, your eyes read what you meant to write. A straight read-through rarely catches everything.

Writing Review is built into the platform for that stage. It reads a draft cold and scores it before you send it anywhere. It covers press releases and media pitches. If the client's voice is already saved in a client profile, the draft starts closer to right.

What the scores mean

Paste in a draft and it returns three scores: Media ready, Writing, and PR. On one pitch I ran, Writing came back at 88, PR at 34, and Media ready at 56, labeled "Real gaps to fix." The distance between the two sub-scores shows the problem. Media ready weights PR judgment at 60% and writing quality at 40%. A pitch can have clean grammar and still fail if it reads like an ad, which is what happened here.

One flag on that pitch was labeled "Overblown, unsupported claim." The line read "it's already turning into a world-leading solution for anyone dealing with dull, stressed-out skin." The explanation called it vague marketing hyperbole that undermines credibility and is hard for a journalist to substantiate. The suggested fix was "it's quickly becoming a go-to option for anyone dealing with dull, stressed-out skin." The idea survives and the empty superlative goes.

Another flag in the same paragraph caught a comma splice and filed it under Grammar & Mechanics. The two sub-scores cover separate jobs: one reads for whether a journalist would trust the claim, and the other reads for whether the sentence holds together.

Apply the fix in place

Each flag comes with a suggested rewrite. Click Apply and the phrase is swapped into the draft, so there is no retyping and no hunting for the line. On a release that has been through four rounds of client edits and picked up a dozen promotional phrases, that shortens the cleanup.

What it checks

A spellchecker looks at typos. Writing Review also looks at pitch problems: a buried lead, promotional language, a missing news hook, a headline that reads like ad copy, and quotes that sound as if nobody said them aloud.

Run a draft through it before it goes into a journalist's inbox. A second read is easiest to skip when a deadline is close.

Where it helps

It helps most on a Friday afternoon, when you have read the same release six times and stopped seeing it. The angle and the strategy stay your call. The tool handles the mechanical misses: the promotional phrase, the buried lede, and the line that sounded fine in your head and reads like an ad in an inbox. You can try it free on your next draft.

The Writing Review page lists every check, how the three scores are worked out, and what the Apply and Humanize buttons do.