Workflow: Award Submission
Turn a strong case into an award entry judges can score
The Award Submission workflow writes toward the judging criteria from the first step. You give it the award and your case, and it builds the entry in six stages, ending with an edit for a judge who is skimming.
Photo by Samuel Ramos on Unsplash
Who it is for
PR and communications teams entering industry awards, and agencies submitting client work.
The 6 steps
- 01
Award criteria analysis
A summary of what judges will look for, based on the current criteria for your category. If it cannot find reliable criteria, it says so and works from whatever you paste in.
- 02
Story development
A story arc of the challenge, the approach, and the outcome, framed against what the criteria reward.
- 03
Key achievements
Your achievements, metrics, and milestones in a list judges can scan, each tied back to the story and criteria. Numbers are never rounded up.
- 04
Draft submission
A full draft that leads with the strongest, most criteria-relevant material and respects any length limit you give.
- 05
Strengthen evidence
A review of the draft that marks claims needing support and suggests the kind of data or third-party validation each one needs.
- 06
Edit for judges
A final edit that tightens the prose, cuts repetition, and puts the strongest evidence where a skimming judge cannot miss it.
Example
An example, from story to evidence check
The Tidewater Recycling Challenge and the Regional Community Impact Award are made up, and every detail and figure here is invented. This sample shows the shape of what the middle steps return.
The brief you type in
Entry for the Regional Community Impact Award, which asks for a clear challenge, a creative approach and measurable results. Our campaign was the Tidewater Recycling Challenge, run by a council in a coastal town. Households were contaminating the recycling bins. We ran a four-week street-by-street challenge with a weekly leaderboard. Contamination in the bins fell from 18 percent to 9 percent over the four weeks, and 2,100 households joined.
Step 2
Story development
The challenge: nearly one in five items in household recycling bins did not belong there.
The approach: a street-by-street challenge with a weekly leaderboard, which turned a chore into friendly competition between neighbours.
The outcome: contamination halved over four weeks, with 2,100 households taking part.
Step 3
Key achievements
| Achievement | Criterion it answers |
|---|---|
| Contamination fell from 18 percent to 9 percent in four weeks | Measurable results |
| 2,100 households joined the challenge | Community reach |
| A weekly street leaderboard replaced a one-way information campaign | Creative approach |
The figures appear exactly as supplied, with no rounding up.
Step 5
Strengthen evidence
| Claim in the draft | Evidence to add |
|---|---|
| Contamination halved in four weeks | The council's bin audit figures for the weeks before and after, with the audit dates |
| 2,100 households joined | The sign-up count from the registration system and the total number of households on the routes |
| Neighbours competed with each other | A short quote from a resident or a street captain |
The tool flags where evidence is needed and leaves the evidence itself to the team that holds it.
What you end up with
- A summary of the judging criteria
- A story built around those criteria
- A full draft entry
- A list of claims that need stronger evidence
- A final judge-ready edit
Tips for running it
- Paste the submission criteria in step one, since every later step writes toward them.
- The last step tightens the whole entry, so skip heavy polishing earlier.
- Note any word or character limit up front. Award forms are often strict about it.
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