An AI media pitch writer that keeps your client's voice
Pitch writer turns your story into a pitch you can send. It writes subject line options, then the pitch itself, in your client's voice, and keeps to any word limit you give it. Anything it does not know, such as the journalist's name, stays as a clear placeholder.
Who it is for
PR consultants, in-house teams and agency teams who pitch journalists every week and want a strong first draft to edit.
You get
- Subject line options that state the news
- A pitch under 200 words unless you ask for a different length
- A line on why this journalist, using only what you told it
- One clear ask
- Placeholders such as [JOURNALIST FIRST NAME] for anything missing
What it does, in four steps
- 01
You describe the story
The news, the outlet or type of reporter, and any word limit.
- 02
It reads the client profile
Voice samples, key messages and spokespeople you saved once.
- 03
It writes the pitch
Subject line options first, then a short pitch that leads with the news and why it matters now.
- 04
It flags what is missing
Names and details you did not give stay as bracketed gaps, listed before you send.
An example, start to finish
Fennel & Co. is a made-up bakery, and every detail here is invented. This sample shows the shape of a draft. When you run it, it works from your own client and news.
The brief you type in
Pitch for Fennel & Co. to a food writer at a city daily. The news: a second bakery opens in the old post office on Mill Street, with a bigger oven. Opening date: [to be confirmed]. Offer: an interview with the founder, Sam Okafor.
What it writes
Subject line options and the pitch
Subject options: "Mill Street's old post office is becoming a bakery" / "A bakery that sold out by ten is building a bigger oven"
Hi [JOURNALIST FIRST NAME], Fennel & Co. is opening a second bakery in the former post office on Mill Street, with an oven built for the demand the first shop could not meet: it sold out of bread by ten most mornings. [ONE LINE ON THEIR RECENT WORK] Founder Sam Okafor can talk about the building and the oven, and photos are available. Would you like to speak to Sam before the opening on [OPENING DATE]?
A media pitch template you can copy
Fill in the brackets and keep it short.
Subject: [the news in one line]
Hi [FIRST NAME],
[The news and why it matters now, in one or two sentences.]
[One line on why this journalist: their recent work.]
[One clear ask, such as an interview, samples or an invitation.]
[Name]
Questions people ask
How long is the pitch?
Under 200 words unless you give a length. Shorter pitches are easier to answer.
How does it personalise the pitch?
It uses only what you tell it about their work. If you give nothing, it leaves a bracket for you to fill.
Can it write the follow-up?
Follow-up planner plans a run of follow-ups, and Pitch writer drafts each one when you ask.
Do I need a credit card to try it?
No. Every plan starts with 30 days free and no credit card needed. You can cancel any time.
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Write your next pitch with it
30 days free. No credit card needed. Cancel any time.
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