A PR social media post writer for your coverage
Social post writer turns a placed feature or press hit into posts for LinkedIn, Instagram and other platforms. Paste the coverage, say where it is going, and it writes posts in your client's voice using only what the coverage says.
Who it is for
Anyone who has to share a client's coverage: PR consultants, agency teams and in-house communications teams.
You get
- A post for each platform you name (LinkedIn and Instagram if you do not say)
- Details taken from the coverage you pasted
- Your client's voice
What it does, in four steps
- 01
Paste the coverage
An excerpt, or the link and the headline.
- 02
Say where it goes
The platforms you need.
- 03
It writes the posts
One for each platform, in the client's voice.
- 04
You edit and post
This tool is for content you post yourself. Pitches to journalists belong in Pitch writer.
An example, start to finish
Fennel & Co. is a made-up bakery, and every detail here is invented. This sample shows the shape of a draft. When you run it, it works from your own client and news.
The brief you type in
Posts for Fennel & Co. The coverage: a city daily food desk piece, "Mill Street's old post office becomes a bakery". Platforms: LinkedIn and Instagram.
What it writes
Two posts from one piece of coverage
LinkedIn: "Our second bakery made the city paper this week. The old post office on Mill Street gets a bigger oven and seating for 30. Thank you to the writer who came to see it. [Link to the article]"
Instagram: "The old post office on Mill Street, soon with bread in it. [Link in bio] [PHOTO OF THE BUILDING]"
A coverage post template you can copy
Use the same three parts on every platform.
LinkedIn: [What the coverage said, in one line.] [One detail from the piece.] [Thank the writer or outlet.] [Link]
Instagram: [Short caption with the main detail.] [Photo suggestion.] [Link in bio]
Questions people ask
Where do the quotes and reactions come from?
They come from the coverage you supplied. The posts use only facts that are in it.
Which platforms does it write for?
Whatever you name. It writes LinkedIn and Instagram posts if you say nothing.
Is it for pitching journalists?
No, use Pitch writer for that.
Do I need a credit card to try it?
No. Every plan starts with 30 days free and no credit card needed. You can cancel any time.
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