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A brand voice guide generator built from your own samples

Brand voice guide reads samples of writing from a person or brand and writes down how they communicate: their tone, word choices, sentence style and values. Save it to the client's profile and every other tool writes in that voice.

Brand voice guide open for a client: the tool's title, three starting points to choose from, and the message box.
The tool as it opens for a client. Fennel & Co. is a made-up bakery.

Who it is for

Agencies and in-house teams who write for several clients and want each draft to sound like the client.

You get

  • A guide with a section for tone, vocabulary, sentence structure, punctuation and formatting, formality, humour and emotion, point of view, how they connect with their audience, and core values
  • Observations taken from your samples, quoted or closely paraphrased
  • A note when you gave fewer than three samples

What it does, in four steps

  1. 01

    Paste three to five samples

    Emails, captions or past pitches.

  2. 02

    It reads them for patterns

    Tone, word choice, sentence length and more.

  3. 03

    It writes the guide

    One section for each, with examples from your samples.

  4. 04

    Save it to the client

    Every tool then follows it.

An example, start to finish

Fennel & Co. is a made-up bakery, and every detail here is invented. This sample shows the shape of a draft. When you run it, it works from your own client and news.

The brief you type in

Samples: three short emails from Fennel & Co.'s founder, Sam Okafor.

What it writes

Two sections of the guide

Sentence structure: Short sentences, usually under 15 words. Opens with the point, then one reason. Example from your samples: "We sold out by ten again. A bigger oven fixes that."

Vocabulary: Plain and warm. Says "loaf", not "product".

A sample checklist you can copy

Gather three to five, from different places.

One email to a customer

One social caption

One past pitch or release

One thing the founder wrote without help

Questions people ask

How many samples do I need?

Three to five, from different places. With fewer it still works, and it says more samples would sharpen the guide.

What is the guide based on?

It is built from the samples you give, with patterns quoted from them.

What happens to the guide?

Save it to the client's profile and every tool writes in that voice.

Do I need a credit card to try it?

No. Every plan starts with 30 days free and no credit card needed. You can cancel any time.

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